DREAM GalACtic &
Build Fantastic
Art DirectorS
Cameron L & Jesse Timms
The Challenge
to promote its products, enhance brand recognition, engage customers, and spark creativity. While the main goal is to drive sales, it also focuses on educating, inspiring, and fostering customer loyalty. Most importantly, Lego seeks to attract the next generation of world builders, encouraging shared experiences with friends and family.
THE PROCESS
Jesse and I wanted to do something big and bold—something a little out there and definitely outside the box. So we mixed the vibe of 1950s vintage ads with a message all about unity. We took LEGO’s iconic building block and placed it in a futuristic, galactic setting with both humans and aliens to show how imagination knows no limits. The retro sci-fi feel, combined with the slogan "Dream Together, Build a Diverse Universe Forever," pushes that idea of inclusivity and creativity, inviting everyone to come together and build something fantastic.