THE SANCTUARY
OF SENSUALITY
The Challenge
To Develop an innovative campaign that solves the problem of talking about sex, sharing experiences
and the lack of sex education.
Art DirectorS
Cameron L & Tharmiya
The Sanctuary of Sensuality campaign evolved from a series of bold ideas, including a designated confession space, a stunt where people could anonymously write or collage their fantasies, and playful, bold, edgy religious posters. These concepts all folded into a cohesive experience called the sanctuary of sensuality.
We would have temporary constructions of temples
of sensuality, set to appear in major cities. Combining confession booths, the Room of Lust for creative expression, and collaborations with sexual health educators and Durex, the campaign breaks away from traditional norms. With both in-person and app-based elements, it fosters an open, judgment-free space for exploring sensuality and desires in a
fresh, engaging way.