The Process

The process behind Music Mania focused on fully immersing employees in the event. From the initial brainstorming sessions of ideas, the goal was clear: build a campaign that doesn't just engage but deeply resonates, much like a live concert
or music festival.

Each design element was carefully chosen to echo the rhythm and passion of music—Feel it, Breathe it, Live it. This approach transformed work into a dynamic performance space, ensuring that Music Mania leaves a lasting impression that energizes and inspires. You can say that Wrestlemania’s cultural impact and electrifying energy influenced how we shaped it.