BE TRUE TO YOUR Brew
ClienT
Keurig
Art Directors
For Canadians, coffee isn’t just a drink—it’s fuel for the day, whether it’s a morning kickstart or a midday recharge. But with the cost of living climbing, those daily coffee runs hit the wallet hard, turning a simple routine into a pricey habit. Still, for true coffee lovers, giving it up isn’t an option—because for them, coffee isn’t just about caffeine; it’s a ritual, a comfort, and a moment of indulgence they aren’t willing to sacrifice.
Cameron L & Tharmiya G
Keurig wants to assure people that they can make their favourite drinks they want at home, whenever they like, for a fraction of the price. We wanted to showcase the unique and quirky ways people’s favourite coffee can be made with Keurig and be enjoyed at home, making these very personalized parts of your life coexist to maximize enjoyment and celebrate individuality.
From strolling around the house without pants to savoring a rich cup of coffee in the bathtub, there’s no wrong way to enjoy coffee at home. And with Keurig, every sip is crafted to match your unique taste—because great coffee should fit your life, not the other way around.
It will cater to those who savor a good read during their downtime, turning moments of relaxation into opportunities for discovery. At the same time, bold digital banners will be strategically launched, designed to engage the digitally native audience across various online platforms, ensuring the message reaches them wherever they are.
