LEND A HAND, SAVE A LIFE
Client: Canada Red Cross
ART DIRECTORS: Cameron Leo Langille & Simone Senior
One-third of Canadian households don't have any first aid training, despite its importance. Canadian Red Cross wishes to change that statistic by showing individuals that they have the power to save a life.
The insight: A helping hand can save a life
This ad campaign highlights the power of people with first aid training, while also underlining how dangerous common
accidents and medical emergencies can be.
In these ads, we represent people's power to help others with a giant hand gently cradling a wounded person. Thanks to first aid, the person is safe, supported, and has had their wounds treated.
